Incubator X is our zero-retainer business incubation program where we handle your complete Google Ads management and growth strategy without any upfront monthly fees. Instead, we earn 5–15% revenue share calculated only on the revenue we generate for your business through our campaigns. This aligns our success directly with yours.

The revenue share percentage is tiered based on your total monthly revenue generated through our campaigns. Higher revenue tiers result in lower percentage rates. Importantly, we only take a percentage of the revenue we directly generate for your business through the advertising campaigns we manage, tracked through verified analytics and reporting systems.

Grow with Google is our traditional $999/month retainer model with performance-based revenue share. Incubator X has $0 monthly retainer but a higher 5–15% revenue share on the revenue we generate. Incubator X also requires a 12-month commitment and minimum $2,000 monthly ad spend (which you fund), making it ideal for businesses ready to scale aggressively with shared risk.

Incubator X is exclusively for e-commerce brands with a minimum $2,000 monthly ad spend commitment and willingness to commit to a 12-month lock-in period. We conduct a thorough audit of your unit economics and business model before accepting clients into the program.

If we don't generate revenue, we don't earn our share – that's the beauty of aligned incentives. However, you're still responsible for your ad spend investment. This is why we're selective during the audit phase and only take on clients where we're confident in delivering results based on proven unit economics and market validation. Regarding the $2,000 minimum: while we don't charge upfront retainers, we invest significant resources into your success – dedicated performance strategists, creative teams, campaign architects, data analysts and optimization specialists. Managing a large team and providing enterprise-level services requires substantial operational costs. The $2,000 minimum ad spend ensures there's sufficient volume to generate meaningful revenue that supports our shared success model while delivering real ROI for your business.

Yes! Our operational add-ons (Business Infrastructure, Operations & Fulfillment, Customer Experience, Financial Management) can be added at any time during your Incubator X engagement. Many clients start with core marketing and scale into full operational support as revenue grows.

We implement comprehensive tracking through Google Analytics 4, Google Ads conversion tracking and your e-commerce platform (Shopify, WooCommerce, etc.). You receive transparent monthly reports showing total revenue generated through our campaigns, revenue share calculation, ROAS and all key performance metrics. We only charge on revenue directly attributable to the campaigns we manage. Full transparency is non-negotiable in our partnership.